Generating leads is the most important part of a sales process. Finding potential clients, both online and offline, through different mediums is a task that the marketers are expected to perform effectively. It is one aspect that is directly proportional to the revenue generation of the company.
So here are some proven methods that will help you generate leads through your website effectively.
1. Create a website that can capture leads.
What usually can be termed as a good website? A good website which is easy to navigate and which gives a complete idea of what your company is about and has all the information related to your products and services. Capturing customer information through a form that asks them questions about their needs is a good way to start with. By placing a contact form or creating a contact form pop up, you’ll receive an email with the potential customer’s contact information. Make sure your website is listed with major search engines, such as Google, Yahoo, and Bing. This is the bare minimum for being noticed online. Practice searching for your site on each popular engine as well to see what comes up.
2. Set up an email autoresponder.
Why would one need an autoresponder? Simple! So you could impress the potential lead with a prompt reply. To sign up for an auto-responder, potential customers simply enter their email address. There are various types of auto-responder services that vary in complexity, and some are geared specifically toward generating leads. Types include welcome emails, responses based on specific online activities, and product recommendations.
3. Promote your business on social networking sites.
Social networks and business, how does that work? But that is “the in thing” today. Social networking sites are where millions of people are already gathering to connect with each other. So, establishing a meaningful presence there is a good idea. You can create a page on these sites to promote your business.
Use different modes of social media. You might start with a popular website like Facebook, a business networking website such as LinkedIn, or a microblogging and all-purpose website like Twitter. However, consider expanding to picture-based sites like Pinterest or Instagram. Also, look for any types of social networking platforms specific to your industry.
Don’t forget about your social media. Many companies put up a social media page and then neglect to update it regularly. Once you have a page, schedule regular weekly or daily updates. And don’t just try to gather followers; try to engage them. Use giveaways and promotions. Respond to their comments, and address any concerns in a timely manner.
4. Conduct Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Content is the King! Always try keeping yourself on the top of the mind of the consumer by keeping yourself on the top of the search results. SEM involves using paid AdWords to drive clicks and increase traffic to your company’s website or its online promotional landing pages. SEO is a type of SEM in which you produce content that helps move your site “organically” to the top of searches for companies like yours.
Give potential web leads something to do. When someone does arrive at your page via your SEM efforts, they should have some clear options of what to do. Make it easy for them to leave their contact information or purchase your product or service through e-commerce. Your web content management system might already have an e-commerce plugin or application, such as WordPress, MarketPress, or you can add e-commerce capabilities through a third-party provider, such as PayPal.
5. Track your traffic on all your web platforms.
Report and react! Keep a track of the activities on the website or the pages on the social media. Social media sites usually have their own tracking mechanisms, or third-party apps can track your traffic for you. Pay special attention to which AdWords are working for you and which aren’t, especially since you pay for those. Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also, identify weaknesses. Maybe you don’t have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use.
Isolate potential leads. Notice the comments and the commentator on your social media posts. Look for people who have used your coupons, taken action on your website, or replied to your newsletters. These are all people that are leads which can be your potential customers.