4 Website Designing Trends which are here to stay…

The trends in Website designing are ever changing. Every year some stay and some just fade away. Lets take a look at the four trends which we can say are definitely here to stay.

1. Responsive Design

source: google search

Responsive web design has become incredibly popular in recent years thanks to the rise of mobile internet usage.
It’s safe to say responsive design isn’t going anywhere soon, as it represents a relatively simple and cheap way for businesses to build a fully-functional mobile-friendly site. But responsive web design does come with some issues if not carried out properly, the most important being performance.

To ensure that a responsive design performs at the peak of its ability, according to Guy’s Pod, designers should:

-Avoid using JavaScript and CSS image loading using the display:none tag. This still downloads the image to the device and adds unnecessary weight to a page.
-Use responsive images which are defined using a percentage.
-Use conditional loading for JavaScript as many of the JavaScript components used on a desktop site will not be used on smaller devices. Pay particular attention to third-party scripts such as those used for social sharing as these often impact negatively and reduce performance.
-Use RESS – Responsive and Server Side
-Apply performance testing into the process in order to effectively measure and optimize each site.
-Performance is important not only to UX, but also to Google in the wake of the Mobile Friendly update which released in April 2015. Responsive web design is also highly compatible with minimalism, thanks to the necessity to keep page weight down. It’s also great to work with cards and responsive design as they can easily restructure in order to fit any breakpoint or screen size (like rearranging rectangular containers of content).

2. Material Design: A Richer Alternative to Flat Design

source: google search

In 2014, Google launched its new style language, Material Design. It uses shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user.
The goal of Material Design is to create clean, modernistic design that focus on UX. While Google’s design aesthetic has detractors, it’s been mostly praised as a game-changer.

With its minimalistic look, Material Design has a lot in common with another growing trend — flat design. Material Design, however, makes use of depth and shadow, which allows for more depth than pure flat design. It’s a design language with a specific set of guidelines which takes out the guesswork. The results look the same from one platform to another. Since these standards are established by Google they’re sure to have widespread support.
Until now the majority of Material Design projects were limited to app design. Google however has come up Material Design Lite in July, which is more suited to websites. Nevertheless, Material Design was intended to provide great UI and UX across devices. Lite uses vanilla CSS, HTML and JavaScript and is intended to make it simple to add the look and feel of Material Design to websites.

Material Design Lite doesn’t rely on any particular framework, so designers can use a wide variety of front-end tools to create their sites. It’s also lightweight when it comes to the code.

3. Use of Flat Colors & Typography:

Flat colors & typography
source: www.airbnb.com

Color highly influences the perception of an object and communicates a certain emotional energy that differs from culture to culture. It works because it’s straightforward and powerful. We have seen some amazing redesigns in the startup ecosystem including Airbnb, Uber and Spotify, just to name a few. In 2016, we’ll see a continuous growth of the bold color trend.

Increased resolutions and responsive designs make it possible to improve typography, which is why that is one of the web design trends we simply must include here. Typography can be more colorful and stand out. It can make a statement. Two trends in typography which are recently seen are the use of serifs and hand-writing. Each have specific uses.

Serifs help improve legibility. They were removed previously due to lower resolution screens and screen size. Screen resolutions and sizes are getting larger. Also, layout designs are cleaner and leave room for more elegant fonts. Expect to see serifs more often within the content itself.

Handwriting is more personal. If it’s done correctly, it’s pretty and adds a special touch to a website. Just like serifs, the challenge is to keep the style legible and readable on small screens. Hand-writing will mostly be used in logos, headers, post titles, menus, business cards, and so forth.

4. Usage of High Resolution Stock Photography:

natural stock photography
source: google search

We believe in what we see. According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. No surprise imagery has been widely used visual element in web design for years.

However, people are tired of cheesy looking stock photos and stock photo disruptors like Unsplash, Stocksy, Death to the Stock Photo and Offset are providing a feasible solution – natural looking stock photos that connect with people on a whole different emotional level. In 2016, we’ll be seeing more amazing photos implemented in websites.


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