“Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” Color is a tricky thing.
Having the right color scheme for a website goes far in identifying a type of business, setting the tone for the business and establishing an online business style. Your choice of web design colors also could mean the difference between someone staying on a website longer, quickly leaving, or taking part in a desired call to action, whether it’s a purchase, completing a form, or signing up for an e-newsletter.
Here are some tips to keep in mind when planning the color scheme for your website.
Background color should be a single wash and have plenty of contrast with the text. Black – or dark grey – text against a white background remains the most sensible option.
The color combinations that you use should be pleasant to the eyes of the visitor. Nobody wants to read green text on a bright red background. Avoid bad color combinations.
The most popular websites (Google,Yahoo, BBC, New York Times and so on) typically use blue, for ease of readability use blue whenever links are to be added. Why reinvent the wheel?
User navigation with respect to links can be tricky, that is the reason why the majority of websites change color once clicked. Maroon is a common choice for this. Do incorporate this to make a user friendly website.
Patterns in the Website
Text with a pattern background is not advisable because patterns tend to divert the reader’s attention from what the text is conveying. In case it is extremely required, try reducing the opacity of the background pattern.
Limit your color choices.
The universally agreed and accepted fact when it comes to color and web design is “the fewer the better”. The use of colors should be moderate not too less, not too much. Colors sure persuade and compel visitors, but ensure that they do not get lost due to the rainbow.
A blend of neutral colors and a range of shades is popular when it comes to website design. This is easier on the eye than trying to work with multiple primary colors. Blue and its differing shades is always the safest bet.
Pictures add a lot of color and depth to web pages. While designing the Wireframe keep this in mind and space it accordingly. At this stage don’t get stressed about the color scheme, placement and overview is the agenda here.
Be ‘web safe’
Different PCs render colors differently, for example a color would appear different in a MAC and different in other PC. Use ‘web smart colors to minimize issues faced by visitors.
Make sure you consider brand guidelines and use matching or complementary colors throughout your website. If the brand color is Blue and you make a Green website, it would be rejected for sure.
Black as they say is the color of luxury, so in case if you have to use a dark background follow these tips. Increase the leading, tracking and decrease the font weight to improve the contrast and visibility.
You have to use Colors in the right way, at the right time, with the right audience, and for the right purpose. Hope this information helps you in doing this. For a random visitor or a prospective client it is important that the website should be presentable and easy to access. Follow these tips and make an attractive, colorful Website.