Digital Marketing Tips for Your Business
Digital marketing is the promotion of products or brands via one or more forms of electronic media.One major differentiator between Digital marketing and traditional marketing is that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
The Internet Analysis
Today, the world is all about the internet, Around 40% of the world population has an internet connection today and is using it on the day-to-day basis. The use of internet has increased ten folds in the past years. In 1995, it was less than 1%, The first billion was reached in 2005, second billion in 2010 and third billion in 2014. People have started to refer the internet more and more on a daily basis.
The turnaround on internet happened in last one and a half decades. With Internet being provided at low cost to end users, it became a user-friendly option for anything and everything. The biggest change is people now prefer buying stuff like groceries, clothes, shoes, and accessories online, rather than going to a shop.
Follow these 7 steps to grow big
- Reach everywhere: The Internet has no restrictions with respect to geography, time zone and so on. Users can find all the information they want from wherever they want, by access to well-designed websites. From pin’s to planes everything today is searched and bought online. Considering this, promoting your business through digital media is extremely important. The digital medium today is a way to reach to the masses all across the world.
- Cost effective: A well planned and targeted digital marketing campaign can help your business reach the target audience at a lower cost. The target audience, in this case, can be easily filtered thus increasing the probability of conversion. A business can create its online marketing strategy for minimum cost and replace the costly advertising channels such as Yellow Pages, television, radio and magazine
- Analysis: Real-time feedback on your online marketing activities is one of the most important positives of digital marketing. Modifying your marketing activities based on the real-time feedback will alternatively reduce your cost and increase conversions. Measuring of traffic on your website is easy with the implementation of google analytics. This gives you live feedback about the website clicks, blogs and email campaigns. An almost live feedback helps you in planning your next activity.
- Higher conversion rate: The target audience for online marketing activities is filtered and funneled. For example, a website development company would send marketing emails to the database only of relevant users. Also, another factor that helps conversion is the human touch, the social virtual interaction that happens virtually across the various social platforms. Brands act as people in case of social media and people. Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.
- Interact with the target audience: Interacting with your customers on a regular basis creates good faith for other customers. People today give reviews and feedbacks of a product or service through various social media platforms. And your name on social media means new audience base for your business. if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.
- Not intrusive: Most people do not appreciate receiving marketing emails or phone call during inconvenient times. More importantly, if the product or service is not of their interest. In the case of digital marketing, the receiver has an option to unsubscribe from the communication. When a user receives a marketing email about a product or service in which he/she is interested in, chances of them actually becoming a customer is more.
- Ensures online business survival: It’s the era of Internet today, from daily chores to academics and research everything is done on the Internet. More and more people have started opting for e-commerce. Today having a web presence for any business is essential and mandatory, no matter what the size of the business is. With the use of various digital marketing activities help your business in surviving amongst the competitors.
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