Businesses today are increasingly becoming dependent on online presence. Even though everyone wants an excellent GUI, achieving it is a task. However, some entrepreneurs have misguided notions about how web design and development should work. Let’s explore some common beliefs among non-tech-savvy businesspeople about web design.
A website to be successful must have a design that will appeal to your target market and that will instigate them to be loyal to you. As they say, first impression is the last impression; the design is what comes before people even before they read your content. A design is what provokes the customer to visit your website in the first place!
Here are common 14 misconceptions about website design that may actually kill the success of your business.
1. Website- Anyone’s cup of Tea!!
Even though anyone can assemble a website, not everyone can develop and create a good website. Since designing a website is very crucial it needs creativity, it’s suggested that you leave the job to the creative professionals. One way is by hiring a professional website development company like Salt Technologies, among others. With SALT you can be assured of getting an ultra modern and responsive website .
2. All that bling.. that’s what I want in my website!
The fancier the website, the better! This is probably one of the most common misconceptions about web design. While it may be true that fancy websites are good for targeting the young crowd and promoting luxury products, there is such a thing as overdoing. It is about taking it a bit too far. When we say fancy, some website owners tend to add too many flashy elements in the website and make use of “fancy” fonts, like French script and Ravie, for the content. Fancy websites are not entirely bad, but there is always a limit. Keep within the boundaries and you’ll be fine.
3. I like it! People will obviously too!
A lot of website designers would have this kind of misconception. Most of them are obsessed with themselves and their work. These web designers end up falling in love with their designs that they feel everyone will love it too. Always remember that just because one person likes something, it doesn’t mean that everyone else will. When creating a website, always keep your target market in mind, not your own preferences. Study what they like and get to know what they are looking for in a website. This will help the website become a success.
4. Empty spaces..NO! Stuff all you can!
Not all blank spaces are to be filled. It’s probably an artist’s thing to fill up all the spaces with something. However, sometimes leaving some space in between two pictures or a paragraph can be a good thing. You wouldn’t want to clutter up the website to a point where no one wants to look at it anymore. Instead of filling up every single space with something, keep some of the spaces blank so that the website can look simple.
5. Website Testing! Such a waste..
Just make it and run it! Believe it or not, there are some business owners who think that their websites doesn’t need to undergo testing because the design is already so good. This is probably one of the most foolish thoughts, not to mention that it’s a display of over confidence. Website testing is always very important because it will prepare you for the actual launch. If there are any problems during the testing, at least you can address them right away before the website is actually published. However, if you’re concerned about the amount of time website testing will take; you can consult a Professional Website Development Company to the process for you.
6. No Need of Regular Updates
This is another misconception that has to be changed. No matter how good your website looks, no one’s going to be interested in it forever if it remains the same. It’s good to spice things up a little bit by editing the content, the design, and the front page a bit. For example, if it’s Christmas, you can put a Christmas greeting at the corner of your website and just take it out when the holidays are over.
7. Any Image is a good Image!
Most people think that they can just grab any photo on Google and use it in their website. While there are some stock photos that you can buy online, you can’t just use random photos or pictures for your website. Some of these photos have patents on them and you can be sued by the owner if you use them. There are a lot of free stock images available online. These are the best in quality and free of royalty. These images are a good pick for your website. There are websites like Pixabay, Pexels, Unsplash, Flickr, etc. which have high resolution, royalty free images.
8. Copied content from competitor, so what?!
The same principle of originality goes for your competitor’s content. Aside from this being against the law, it is also unappealing to see a company copy it’s competitor’s content. Even if it was edited and reworded, if the structure stays the same, then it is still just a copy. When making the content for your website, always be original. You can pluck ideas from your competitor, but turn them into your own.
9. Just make a website, traffic will follow automatically!
No, people are not going to flock to your site once it is built. The website design will provide the first impression. If people like the way your website looks from afar, then they will not mind to continue checking out the other pages. Always concentrate on making the best looking website so people will want to explore it.This is where the Digital Marketing & Search Engine Optimization (SEO) comes into the picture. You can reach out to the target audience through SEO practices.
10. No need of a responsive website, it should be the same on a desktop and mobile screen!
When you access your website in a mobile phone, there should be at least a few differences in look and interface as to when you access it on a desktop. There should be a “Classic” view for desktop computers and a “Mobile Friendly” version for the Smartphone users. You cannot have the same looking website on both, mobile phone and desktop. The website which looks good on desktop might not look as good on the mobile phone, if it is not a compatible (responsive) website.
11. The Website’s Design and Website Conversion are not related.
What is conversion in terms of website promotion? It is the act of website visitors following a specific action that you want them to take (e.g. buying a product that the website is promoting). The website’s design has a lot to do with conversion because if the site looks nice, has user-friendly interface and contains good content, then visitors won’t mind sticking around and become a follower. It is because of this that many businesses seek the help of a professional website development companies.
12. A Big and Omnipresent logo is a must!
While it is true that your logo has to be very visible, it shouldn’t be so in-your-face. Refrain from pasting your logo all over the site and making them too big. Doing both is just plain overkill.
13. Animations, animations and lots of animations!
Flash animation is something that can spice up your website. However, you shouldn’t overdo it; otherwise your website might look cheap. Some subtle animations at the side will do.
14. Visible Call to Actions for every possible thing!
Call to actions is great because it makes your website visitors actually move. However, it’s not advisable to put them everywhere in your site. People, in general don’t like being sold stuff so don’t try to kill the vibe by hard selling.